Timing and follow up are extremely important to your business. I have had hundreds of interactions with potential clients. All of which have brought my attention to the fact that many of them lack a follow-up strategy. Unfortunately, many companies lose potential prospects by simply not following up.
THE BEST WAY TO FOLLOW UP
You are consistently leaving money on the table when you don’t follow up. If prospects aren’t ready to buy right now, it doesn’t mean they aren’t interested in a future purchase. To avoid leaving this money on the table you want to come up with a follow-up strategy. The easiest way to do this is by creating valuable content. Use this content strategy to educate your prospect on your business.
Creating Valuable Content
Try making a blog post or video, this will keep your content fresh in the prospects minds. When you’re starting out you may want to sign up with a marketing automation or email platform (i.e. MailChimp). If you choose to use an email platform you simply create a template, upload your contacts, and send out your content to your prospects. Not all content has to be yours. Don’t be afraid to use content that you didn’t create but find relevant to your business or would be interesting to your prospects..
Staggering Content Emails
How often you mail your prospects depends on your audience and industry. Start off with once a week or every couple of weeks, see how this effects your analytics (open rates, click through rates, etc.) and make optimizations after that. Eventually you may want to move up to more complex follow-up strategies, but these tips will get you off to a great start.
For more podcasts and videos, please subscribe to the 6 Minutes to Marketing Success channel on Youtube. Please share comments or questions about this post of if you’d like to us to cover other digital marketing topics.